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 |  Robert Reeves: When Bad Things Happen to Good Churches – A Look at Crisis Management
| Posted: 05/23/2007 01:42:13 PM |
| Sometimes you get news coverage you’d just as soon not receive. Hear ways to deal with the media during those times when the news isn’t good. Originally presented at the "Telling Your Mission Story" conference in April 2007 by Robert Reeves, communications director, Kentucky Baptist Convention, and Chip Hutcheson, publisher of The Times Leader in Princeton. 41 minutes, 24 seconds.
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 | Byron Crawford: Stories from the Commonwealth
| Posted: 05/23/2007 01:39:50 PM |
| Byron Crawford knows people and has made a career of finding the heart in the human-interest stories he chronicles in his regular column for the Courier-Journal. You’ll delight in his tales of Kentucky’s people and places. Originally presented at the "Telling Your Mission Story" conference in April 2007 by Byron Crawford, columnist for the Louisville Courier-Journal. 41 minutes, 27 seconds.
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 | Trennis Henderson: Telling Your Mission Story to Kentucky Baptists
| Posted: 05/23/2007 01:37:40 PM |
| You get the Western Recorder every week but do you know how to get “in” the Western Recorder? Get the scoop from the editor. Originally presented at the "Telling Your Mission Story" conference in April 2007 by Trennis Henderson, editor of the Western Recorder. 33 minutes, 34 seconds. |
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 | Shirley Cox: How God Works When People Hear the Good News Stories
| Posted: 05/23/2007 01:34:14 PM |
| Telling your mission story is not just for the purpose of boosting your ego. Hear real life examples of how good missions coverage has resulted in changed lives! Originally presented at the "Telling Your Mission Story" conference in April 2007 by Shirley Cox, freelance writer and Mission Service Corps missionary. 14 minutes, 25 seconds. |
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 | Roger Alford: Getting Into The Mind of A Reporter
| Posted: 05/23/2007 01:23:15 PM |
| Learn what news is from the media’s perspective and how a reporter thinks. Discover insights into the stories that pique an editor’s interest. Find out how deadlines can affect the coverage of your mission story. Originally presented at the "Telling the Good News" conference in April 2007 by Roger Alford, reporter for the Associated Press. 23 minutes, 27 seconds.
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 | Scott Vaughan: Customer Satisfaction
| Posted: 11/07/2006 04:40:11 PM |
| From the Church Management Conference, held Oct. 26, 2006: We are called to serve those within our church and community, but is our service leaving them satisfied and pliable for Kingdom growth? Learn the difference between a “served customer” and a “satisfied customer”. Led by Scott Vaughan, strategic communications specialist. Vaughan, a former newspaper editor and director of marketing for a state Baptist convention, established Scott Vaughan Communications in 2003 to help churches build communication strategies. 59 minutes, 12 seconds. |
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| Scott Vaughan: Improving Attendance
| Posted: 11/07/2006 04:38:11 PM |
| From the Church Management Conference, held Oct. 26, 2006: Learn how to navigate event and ministry promotion through timing, messaging, distractions and getting the right message to the right person to improve attendance. Led by Scott Vaughan, strategic communications specialist. Vaughan, a former newspaper editor and director of marketing for a state Baptist convention, established Scott Vaughan Communications in 2003 to help churches build communication strategies. 45 minutes, 7 seconds. |
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| Scott Vaughan: The Communication Mix
| Posted: 11/07/2006 04:34:53 PM |
| From the Church Management Conference, held Oct. 26, 2006: Learn how to integrate web sites, email, newsletters, worship bulletins and advertising in a simple strategy to improve church-to-church and church-to-community relationships. Led by Scott Vaughan, strategic communications specialist. Vaughan, a former newspaper editor and director of marketing for a state Baptist convention, established Scott Vaughan Communications in 2003 to help churches build communication strategies. 51 minutes, 25 seconds |
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| Brenda Rick Smith: Setting Up and Keeping Up Your Church Web Site
| Posted: 11/07/2006 04:31:43 PM |
| From the Church Management Conference, held Oct. 26, 2006: Think through the process of planning the successful launch -- and more importantly, continuing performance of a church/ministry web site. Led by Brenda Rick Smith, KBC News/Web Specialist. 66 minutes, 32 seconds. |
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 | Kentucky Baptists Connect: The Ten Commandments of Media Relations
| Posted: 12/02/2004 12:14:34 PM |
| AUDIO RECORDING: From being called on to speak about Mel Gibson’s The Passion of the Christ to same-sex marriage, pastors and other church leaders are increasingly finding themselves in the media limelight are being given important opportunities to speak out to a diverse audience. Through this highly entertaining audio presentation that uses real world examples, listeners will hear the inside story of how reporters think and work, how to get their messages across in a media interview (even in negative circumstances), and how they can garner positive news coverage for their churches and ministries. Watching the news will never be the same for you again! Led by Karen Pruente, vice president and Midwest managing director for Spaeth Communications, a major national public relations firm. Karen will bring the expertise she shares in coaching Fortune 500 executives to help pastors and church staff members translate the Gospel into the language of the culture.
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