ASHVILLE—Ticket sales for an encore showing of “The Insanity of God” in theaters Sept. 13 pushed box office receipts to $1.1 million.
“Due to the success of the film’s two one-night theater showings,” Trey Reynolds, manager of LifeWay Films, said, “we are planning a church simulcast for the film the first or second week of November, with a consumer DVD and church license DVD to be released Nov. 21.”
The feature documentary film produced by the International Mission Board and Cooke Pictures and distributed by LifeWay Films tells the story of missionaries Nik and Ruth Ripkin. After the death of their son, the couple traveled to 72 countries, into the depths of the persecuted church, to find out if God actually makes a difference in difficult places.
The film is based on a best-selling book of the same name from B&H Publishing Group, a division of LifeWay Christian Resources.
“Whether an individual or local church watches this film—at a large event in their church or in the comfort of their homes—we believe God will use the testimonies to turn hearts and minds of believers to Him,” Reynolds said.
LifeWay has also released a six-session Bible study based on the documentary and Ripken’s book. The Insanity of Obedience Bible Study Book presents Ripken sharing true stories of people who are suffering for the name of Jesus. (BP)