Louisville—Tell Your Story is going bilingual and taking its simple but effective formula for sharing personal stories about Jesus to Spanish-speaking people.
“We’ve had an overwhelming response to the Tell Your Story website, and now we are building on that,” said Andy McDonald, affinity evangelism strategist for Kentucky Baptist Convention.
More than 600 people have used the Tell Your Story website to record their salvation experiences. Some of the stories are heart-rending; others humorous. All of them document personal encounters with Jesus.
“Our aim is to take the power of these grace-filled stories and reach the sizable Spanish-speaking population in the state and beyond,” McDonald said.
Nearly 400 million people worldwide consider Spanish their native tongue. In Kentucky, Hispanics make up more than 3 percent of the population.
KBC Evangelism and Church Planting Team Leader Chuck McAlister described Tell Your Story as “the quintessential evangelistic tool” for individuals, as well as churches.
In the past year, he said, people from 25 states and five foreign countries have recorded their stories on the website. Nearly 20,000 people from all 50 states and 79 foreign countries have listened to those stories; 264 of them have indicated they made salvation decisions after listening.
McAlister said everyone is invited to record salvation stories by calling either 888-564-7773 (English) or 888-470-3140 (Spanish). The recordings go automatically to the corresponding website.
Within 24 hours of the call, participants are texted a unique web address they can share with others on Facebook, Twitter and other social media or print on business cards.
“The personal encounters shared on Tell Your Story are not bound by geography or finances,” McDonald said. “The potential to impact a great number of lives for Christ is bound only by a willingness to share.”
The Kentucky Baptist Convention began the Tell Your Story initiative as a way to allow the unchurched to hear how regular people encountered Jesus and about how He changed their lives for the better. Tell Your Story works in partnership with the Billy Graham School of Evangelism at Southern Baptist Theological Seminary in Louisville.
The Spanish version of Tell Your Story can be found at www.cuentenossuhistoria.com.